The network that talks to its analytics
How a site network swapped dashboard clicking for natural language: goals, funnels and traffic analysis are created and fetched through an AI assistant connected via MCP.
The problem
Setting up conversion tracking for dozens of sites in a dashboard is repetitive: the same goals, similar funnels, site by site.
The network wanted to:
- Create goals and funnels in bulk without clicking
- Ask questions like "which sites lost traffic this week?"
- Let analysis live where the work already happens, in the AI assistant
The solution
With @savri/mcp and an account-wide API key, Claude got direct access to the whole network. Building a funnel looks like this:
“Set up a funnel on the fitness store: product page (/product/*) to affiliate click.”
savri_create_funnel“Done. The funnel has two steps and starts collecting data right away.”
The same path works in the other direction: weekly reports, top pages and drop-off analysis are fetched with a question instead of being assembled in the dashboard.
Results
With the MCP connection in place, the network has:
- Setup in minutes - Funnels for an entire site were created in a single AI conversation
- Questions instead of report building - Weekly analysis is fetched with one sentence, through 18 tools for sites, stats, goals and funnels
- Permissions under control - The key has read/write scopes per purpose and can be revoked in the dashboard at any time
"It's like having an analyst on the team who never gets tired of setting up funnels."
Founder, Nordic site network
Connect your own AI
The MCP server, the Custom GPT recipe and the REST API are open to all accounts with API access.