Site network

The network that cleaned out the bots

How a Nordic affiliate network with over 60 sites discovered that part of its traffic was never human, and got its statistics cleaned without a single setting.

9,844
bot pageviews cleaned
60+
sites in the network
0
settings required

The problem

Several sites in the network showed unexplained traffic spikes: pageviews from seemingly normal Chrome, but with no interaction and visit patterns that didn't add up.

On closer inspection, the traffic came from:

  • Datacenter IPs at cloud providers like AWS, Alibaba and Tencent
  • Automated browsers like Selenium and Puppeteer
  • Scrapers masquerading with real user agents

The solution

Bot filtering in Savri is on by default for all accounts and works in several layers:

  • The tracking script goes silent when the browser flags navigator.webdriver
  • Server-side, visitor IPs are matched against known cloud and hosting provider ranges
  • History was cleaned retroactively: 9,844 bot pageviews were removed from the statistics

Results

After the cleanup, the network has:

  • Reliable decision data - Campaign and SEO decisions are made on human traffic, not machines
  • Cleaner history - Month-over-month comparisons are no longer distorted by old bot spikes
  • Visible in the dashboard - A widget shows how many bot hits were filtered out per site

"We had been making decisions on numbers where part of the traffic was machines. Now we see what humans actually do."

Operations lead, Nordic site network

Your account already has the filter

Bot filtering is on by default, no configuration needed. Read about exactly what gets filtered and why.