Best website analytics tools 2026

1. Savri

Best for most small and medium sites and agencies

Savri measures visitors without cookies: no consent banner, no personal data, data stored in the EU. The script weighs under 1 KB, statistics show in real time and setup takes about five minutes. Funnels, goals, revenue and affiliate tracking plus Google Search Console data are built into the same view.

Two things stand out against the competition: the MCP server that lets AI assistants like Claude read your statistics in natural language, and site groups that give agencies one view across all clients. From $9 per month with a 30-day free trial. And yes, it is our own tool, which is why it tops the list.

Best for: Sites, ecommerce stores and agencies that want to skip the cookie banner and get started in five minutes.

2. Plausible

Best open source cloud alternative

Plausible is the best-known cookieless lightweight: open source (AGPL), EU-based and with a script in the same size class as Savri’s. Funnels, goals and Search Console integration are all there, and the community is the largest in the category.

If you want to self-host, the Community Edition is free. What is missing compared to Savri is the AI access, the affiliate tracking and the agency features. The price is the same, from $9 per month.

Best for: Anyone who wants the open source option with the largest community.

3. Matomo

Best when data must stay on your own servers

Matomo (formerly Piwik) is the broadest open source platform: heatmaps, session recordings and A/B testing are available as add-ons, and self-hosted your data never leaves your servers. That makes Matomo the default choice for government agencies and organizations with strict data requirements.

The downside is the workload: your own PHP/MySQL operations, updates and active configuration for cookieless mode, and the tracking script weighs around 22 KB. The cloud version removes the maintenance but costs from around €20 per month.

Best for: Organizations where data control outweighs simplicity.

4. Umami

Best free self-hosted lightweight

Umami is a minimalist open source tool (MIT) that has become the self-hosters’ favorite: free, good-looking and easy to run in a container or on a free cloud platform.

The feature list is thinner than the paid alternatives and integrations like Search Console are missing, but for a hobby site or a developer who wants to own the whole stack it is hard to beat.

Best for: Developers who want to self-host for free and can live without integrations.

5. Fathom

Simple and stable, but a thinner feature list

Fathom was early to cookieless analytics and is stable and well thought out, with a simple report view and email reports.

The feature list is thinner than competitors in the same price range though: no funnels, no Search Console integration and no revenue tracking, at $14 per month.

Best for: Anyone who just wants core visitor statistics in a clean interface.

6. Simple Analytics

Privacy-first from the Netherlands

Simple Analytics has privacy as its entire business idea: no personal data, EU hosting and a stripped-down report view.

Like Fathom it lacks funnels and Search Console integration, but the tool is sympathetic and pricing starts around €10 per month.

Best for: Privacy-focused sites that can live with core statistics.

7. Google Analytics 4

Free and powerful, if you have the patience

GA4 is free, powerful and the standard in the advertising world: deep Google Ads integration, BigQuery export and advanced ecommerce analysis that no lightweight tool matches.

You pay the price in complexity and legal work instead: a cookie banner is required, reports lag up to 24-48 hours, the interface takes real learning and data is processed by Google in the US. For a small or medium site it is often overkill.

Best for: Sites with large Google Ads budgets or a need for BigQuery export.

How we made the selection

We weighted four things: GDPR compliance and cookieless tracking without configuration, time from install to first insight, feature depth for small and medium sites (funnels, goals, Search Console, revenue) and price. Prices and features were checked in July 2026 against each vendor’s public information.

Full transparency: we build Savri, so this list is not independent. That is why every claim is presented in a verifiable table, and why we honestly point out when another tool is the better choice, like Matomo for self-hosting or GA4 for large ad accounts.