Funnels
Understand how visitors move through your site and find where they lose interest.
Funnels are available for users with Growth plan or higher.
What is a funnel?
A funnel visualizes how visitors go through a sequence of steps on your site. For example, you can see how many:
- 1. Land on the homepage
- 2. Visit the pricing page
- 3. Click "Sign up"
- 4. Complete registration
By seeing where visitors "drop off" you can optimize your site for better conversion.
Create a funnel
- 1. Go to Funnels in the dashboard
- 2. Click + New funnel
- 3. Select which site the funnel applies to
- 4. Give the funnel a descriptive name
- 5. Add 2-10 steps
Step types
Pageview
Matches when a visitor views a specific page. Use this to track navigation flows.
| Match type | Example | Matches |
|---|---|---|
| Exact | /pricing | Only /pricing |
| Starts with | /blog | /blog, /blog/post-1, /blog/category |
| Contains | checkout | /checkout, /cart/checkout, /checkout/thanks |
Event
Matches when a specific event is sent via the va() function. Perfect for tracking clicks, forms, and other interactions.
// Send events in your code
va('event', 'Signup Started');
va('event', 'Signup Completed');
// Match in funnel step:
// Step type: Event
// Value: "Signup Completed"Example funnels
Signup flow
Track how visitors go from discovering your service to registering.
E-commerce checkout
Follow the customer journey from product interest to completed purchase.
Blog → Newsletter
See how effectively your blog content converts to subscribers.
Interpret the results
When you select a funnel in the dashboard, you'll see:
- • Count per step: How many unique visitors reached each step
- • Conversion from previous: Percentage who continued from the previous step
- • Conversion from start: Percentage of everyone who started the funnel
- • Drop-off: Red indicators show where most visitors lose interest
Example funnel visualization
In this example, we see that 55% lose interest between the homepage and pricing page - perhaps the CTA needs to be clearer?
Important considerations
- →Order matters: Visitors must pass through steps in the correct order to be counted.
- →Session-based: All steps must occur within the same session (24h).
- →Max 10 steps: Keep funnels focused for the best insights.
- →At least 2 steps: A funnel must have at least a start and an end step.
Tips for better funnels
- • Start with your most important conversion goal and work backwards
- • Create separate funnels for different user segments (new vs returning)
- • Compare different time periods to see trends
- • Combine with events to track micro-conversions
Prompt your AI
Copy the prompt below and paste it into your favorite AI (ChatGPT, Claude, etc.) to get help designing funnels for your site.