Goals & Conversions

Measure what matters for your business by setting up goals in {brandName}.

What are goals?

Goals let you track specific actions on your site, such as:

• Visits to a specific page (e.g. /thank-you, /confirmation)
• Custom events (e.g. "Signup", "Purchase")
• Clicks on specific buttons or links

Create a goal

1. docs.goals.createGoal.steps.step1
2. Click + New goal
3. Choose goal type and configure

Goal types

Pageview

Triggered when a visitor reaches a specific page. Perfect for "thank you" pages after forms or purchases.

Exact match	/tack
Wildcard	/produkt/*
Prefix	/blogg/*

Event

Triggered when a specific event is sent via the va() function.

// Send event
va('event', 'Newsletter Signup');

// Match in goal settings:
// Event name: "Newsletter Signup"

Goal examples

Contact form

Pageview

Track when someone submits the contact form

/contact/thank-you

Event

Track newsletter subscriptions

Newsletter Signup

Product view

Pageview

Track how many people view product pages

/product/*

Affiliate click

Event

Track clicks on affiliate links

Affiliate Click

View conversions

When a goal is achieved, it counts as a conversion. You can see:

• Total number of conversions
• Trend compared to previous period
• Conversions over time (chart)

Tip

Create separate goals for each important action on your site. This makes it easier to understand which pages and campaigns drive results.

Prompt your AI

Copy the prompt below and paste it into your favorite AI (ChatGPT, Claude, etc.) to get help setting up goals for your site.

AI prompt for goal setup

I'm using Savri (savri.io) for web analytics and want to set up goals to track conversions. In Savri, I can create two types of goals: 1. Pageview - triggered when visitors reach a specific page (e.g. /thank-you, /confirmation) 2. Event - triggered when an event is sent via va('event', 'Event-name') My site is: [DESCRIBE YOUR SITE - e.g. "a B2B site selling consulting services"] My most important conversions are: [DESCRIBE YOUR CONVERSIONS - e.g. "contact request, quote request, whitepaper download"] Help me create a goal strategy: 1. Which goals should I create? 2. Should they be pageview goals or event goals? 3. Which URLs or event names should I use? 4. If I need event tracking, give me the code for the va() calls